8 WEEKS
THE BUSINESS OF WELLNESS
MINDSET + MARKETING MADE EASY
A digital course for wellness experts ready to grow their business, build their communities & serve more of their dream audience with authenticity & ease.
DOES THIS SOUND FAMILIAR?
“How do I turn followers into paying customers?”
"I really struggle to come up with new + interesting ideas for my Instagram posts every day."
“I don’t know how to market myself online”
“I’m overwhelmed by social media and don’t know where to start!”
"Just tell me how to get started! It's all so complicated!"
Let’s face it… there’s a lot more to owning a wellness biz than being a great teacher, coach or practitioner.
You have to actually know how to market your business strategically to reach the people you want to serve and make a real impact.
When I completed my 200 hr and 300 hr teacher trainings, I had NO support with the ‘business side’ of yoga and wellness. I was just like you.. So busy teaching yoga classes and running workshops, that I didn’t know how to start marketing my business on social media. During the pandemic, whilst pivoting to online teaching, I had to quickly learn new technologies, buy new gear, and support my students’ mental health.
Lucky for me…
I learned how to draw on my 24 years of experience as a digital designer and wellness entrepreneur to build an audience of potential students online in a way that doesn’t feel pushy or inauthentic – in fact, it’s the opposite.
I get to help other yoga teachers and wellness experts gain clarity on their offerings, define their brand and market themselves confidently.
I created The Business of Wellness: Mindset + Marketing Made Easy course and community to help other teachers, healers, and coaches serve more people.
FEATURED ON
So why does creating a marketing strategy for your wellness business feel like your first time doing downward dog in a class full of strangers?
Nearly all of the yoga teachers and wellness entrepreneurs I’ve talked to feel overwhelmed with social media and the technology required to market and promote themselves. This course shifts negative thoughts into positive mindsets by honouring your wisdom and implementing practical strategies, like:
☽ Social media is intimidating → How do I build an engaged following? Do I have to show my face in Reels? Are hashtags even still a thing?
☽ Creating an email list is hard → How many emails do I send? What should those emails be about? Will subscribers get sick of hearing from me?
☽ The tech involved with online courses is scary → How do I know which platforms to use? Where do I even begin with writing content that my audience needs? What if I invest all of this time and energy and no one buys?
☽ Imposter Syndrome → Do I really know enough to talk about this? Other people have more training than I do. Can I really compete? How do I carve out my own niche in the wellness industry?
THE TRUTH IS…
You’re a teacher, a healer, a coach, not a brand and marketing expert.
So, you can keep:
☽ Staying where you are and not utilising the power of digital marketing to reach a global audience
☽ Posting on Instagram once a week, praying that it will be enough to pique someone’s interest
☽ Putting off building that course and never have a stream of “passive income”
☽ Avoiding starting your email list because you’re missing how an engaged audience can impact your business
☽ Making excuses for your lack of progress and feeling burned out instead of manifesting your dreams
OR, step into your power:
☽ Discover your unique ability to grow authentically
☽ Learn how to connect with your community and expand your offerings intentionally, for more meaningful impact
☽ Find more freedom to hone your skills and serve as many people as possible, creating greater financial stability
☽ Stop letting imposter syndrome hold you back from reaching your full potential and start building your online presence with confidence
☽ Achieve a work-life balance that gives you more freedom and power over your life and your dreams
I'm giving it all away, my 24 years of brand and marketing expertise!
I’ve woven my skills as a designer with my years of yoga practice to create the Business of Wellness: Mindset + Marketing Made Easy to help you step deeply into your purpose and expand confidently into the world with your unique offerings.
It’s time to ditch the overwhelm and gain clarity on your brand and offerings so you can FINALLY get the freedom you’ve always craved.
Whether you aspire to run retreats in exotic places, open a studio or practise, or teach online, this course helps you craft your brand + marketing strategy with authenticity and ease.
You…
☽ have a website or social media account, but you’re not sure how to use them to grow your business
☽ want to create online courses or a membership that sells, but you’re not sure where to start
☽ aren’t sure who your dream students are or how to communicate with them
☽ need help marketing your services to stand out in the ever-changing online market
☽ feel overwhelmed by technology and how to implement your ideas
☽ want to get paid what you're worth!
ARE YOU READY TO…
Say yes to getting clear on what you want for yourself and your biz?
Build an engaged audience and grow your community?
Shift your mindset and expand your skills as an entrepreneur?
Create consistent rituals that allow you to discover your fullest potential?
WHAT’S INCLUDED:
A six-part proven framework to get your business going + growing
LIFETIME access to all course content (for the life of the course)
Downloadable worksheets, templates and checklists
Live coaching sessions for support + guidance - ask questions, get feedback, learn from each other
A private group to foster community + stay motivated throughout the training
Learn to build simple systems + foundations for sustainable growth
6-Part Framework for Clarity + Growth
-
MODULE 1 - BUILDING YOUR BRAND MINDFULLY
Your brand should be a reflection of who you are, what you believe in and what you stand for. In this module, learn to:
- Clarify your core values
- Understand your dharma or purpose
- Create your brand attributes
- Build and grow your brand authentically
-
MODULE 2 - KNOWING AND GROWING YOUR AUDIENCE
Do you know who your audience is, what their pain points are and how you can serve them? Learn how to:
- Understand your target audience
- Know your competition
- Build trust with testimonials
- Receive feedback with love and gratitude
-
MODULE 3 - CREATING CONTENT THAT CONNECTS
Your business is an extension of your heart. Align your content to that. Learn how to:
- Create a content plan that's authentic
- Build consistent messaging across all platforms
- Create content once and share everywhere
- Use AI and productivity tools to save you time
-
MODULE 4 - BUILDING YOUR PUBLIC PERSONA
Dread being on video? Hate having your photo taken? Let’s change that! In this module we’ll learn to:
- Practice mindset shifts
- Plan and book a photoshoot
- Work with a photographer, models & props
- Build a library of content that really lasts!
-
MODULE 5 - LEVERAGING THE POWER OF EMAIL
Emails are GOLD! Learn why. In this module we’ll learn:
- Why email lists are vital to your success
- What an email sequence is
- The anatomy of a great newsletter
- How chatGPT can help your productivity
- Tools for building your newsletter and growing your list
-
MODULE 6 - MARKETING MASTERY
Drawing on the previous modules, we'll learn which trends to use to build out a marketing plan. In this module, learn to:
- Attract your dream audience with lead magnets
- Leverage AI as your brainstorm buddy
- Use short form videos to connect with your audience (Reels)
- Launch basics to sell your offers
- Embrace change and pivot to success!
When you enroll, you’ll also get these 4 bonuses!
Bonus #15 Ways to Find + Attract Your Dream Clients
In this workshop, we'll explore key strategies to understand and connect with your target audience effectively.
Bonus #2Clarity of Intention
Workshop
A vision and goal setting workshop to help you dig deeper into your goals and dreams and put a plan into practice.
Bonus #3How to Use ChatGPT Prompts to Empower Your Wellness Business
Learning new technologies can be overwhelming. This workshop shows you easy ways to use ChatGPT to support your business authentically.
Bonus #4The Power of Vision Boards Party
Join my LIVE masterclass in January 2025 and spend time in community + ritual creating your perfect vision for your future self. Thousands have been through this fun + creative workshop!
I know this will work for you, if you do the work
Because I believe in the value of this course and how it can transform your skills as a business owner, I am offering a
No Questions Asked, 14-Day Money Back Guarantee.
Simply submit your worksheets to demonstrate that you are showing up and doing the work.
If this program is still not the right fit for you, you will get a full refund.
I’m Louise Bartlett, an award-winning designer and yoga teacher.
With 24 years experience building brands and studying yoga, I know first hand how to build heart-centered, digital businesses. I’m passionate about guiding and supporting other wellness entrepreneurs with their business growth.
My journey into creative entrepreneurship started when I created Beatnik Bags, designing yoga mat bags, backpacks and purses sustainably with end of season fabrics, and recycled materials in 1999.
I saw a need for beautiful yoga mat bags. I couldn't find any that I liked that was a fitting container to my mat, my sacred place - so I started making my own. In 2004, I won an award for Most Innovative Small Biz in San Francisco with Beatnik Bags.
What Happy Students Are Saying
-
![Photo of Lucy Ranson]()
"I would highly recommend Louise’s course for anyone who is struggling or would like to know more about how to market themselves online. Louise was very generous with her time and shared her own experiences and tips on how to get the best results!"
Lucy Ranson, Yoga Teacher
-
![Laura Gould, Health and Wellness Coach]()
"Really enjoyed Louise’s Business of Wellness course! I would highly recommend it. She is a wealth of information and so wonderfully organized and inspiring."
Laura Gould, Healh & Wellness Coach
FREQUENTLY ASKED QUESTIONS
-
This course is for yoga teachers, spiritual healers, coaches or wellness entrepreneurs who need help building a digital brand and growing a business authentically and in alignment with your values.
If you’re just starting your business, you’re trying to transition from your side hustle or maybe you’re a seasoned wellness practitioner - this course will help you gain clarity around your brand, your vision and your offerings.
-
The frameworks that I teach are universal principles of brand & marketing, user research, and social media best practises that can apply to any sector. However, the examples that I share are the experiences I've had in the wellness & creative spaces.
-
The modules are designed to build upon each other - meaning they should be watched in order.
Each module is broken down into individual lessons (10-20 minutes each) that you can watch again and again. A new module will be released each week and the private community will keep you engaged and motivated to continue learning.
-
As with all learning experiences, you get out of it what you put into it. Expect to spend 2-4 hours each week on the homework.
-
Don’t worry, ALL of the live sessions are recorded and will be available within 24 hours. You’ll get access to ALL course materials for the LIFE of this course.
-
Yes, I offer flexible payments. You can choose to pay one payment of £667, or 3 monthly payments of £247 (billed on the day of purchase, half way through the course and at the end.)
-
Great! Email hello@louisebartlett.com and a member of our little team will get back to you ASAP!
If you're passionate about making an impact in the world with your unique gifts, this course is for you.
✔ Re/discover your dharma (your calling) and weave it into your brand
✔ Gain clarity and vision around your brand and your offerings
✔ Discover new tools and tips to help you save time
✔ Consistently create content with confidence
✔ Create reusable systems to get grow your biz
✔ Attract + connect with your perfect audience
✔ Get lifetime access to this course and all future updates